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Monday May 23, 2022

International Social Media Statistics Analysis Abstract 2022

Between October – December 2020, digital customers spent an average of two hours and 22 minutes per day on social networks and messaging apps according to Global Web Index. This constituted a slight decrease YOY – a pattern that started in 2018 only to be interrupted by the Pandemic. One of the challenges of social media marketing is that by its nature, social media are peer-to-peer, involving conversations between associates, families and colleagues. Given this, manufacturers should be sensitive to how they use social media.

Set aside time every week to interact offline with friends and family. Try to make it a regular get-together where you at all times keep your phones off. Turn off your phone at certain instances of the day, similar to when you’re driving, in a gathering, at the health club, having dinner, spending time with offline pals, or enjoying together with your youngsters. Rather than serving to to alleviate negative feelings and boost your mood, you feel more anxious, depressed, or lonely after using social media. These worsening symptoms cause you to use social media much more, and so the downward spiral continues. Using social media more often, although, will increase FOMO and emotions of inadequacy, dissatisfaction, and isolation.

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