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Prospecting – the step the place salespeople determine leads or prospects. The pure surroundings includes the pure assets that a company uses as inputs. As raw supplies turn into increasingly scarcer, the power to create a company’s product gets much tougher. The suppliers of an organization are also part of the micro-environment as a result of even the slightest delay in receiving provides can result in buyer dissatisfaction. Examples of suppliers for such firms as car producers would come with providers of steel, aluminum, leather, and even audio system manufacturers. [newline]Since the enterprise setting is constantly changing and customer preferences maintain evolving, marketers are required to adapt quickly.