In this example from ‘47 brand, the left-hand picture focuses on the product itself, and the one on the proper focuses on the mannequin. Note that with all these traces of inquiry, the search term is a jumping-off point — you won’t discover success by simply targeting Hawaii and throwing the words “ordinary,” “Hyram,” and “Korean” into your copy. A bit of analysis reveals that it’s not a routine for Korean people’s skin. Rather, it’s a selected ten-step course of that was popularized by a Korean beauty weblog, and has since become the template for skincare routines.
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