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Websites and functions are “ad-free” when not using advertisements at all for income. For example, the web encyclopaedia Wikipedia providesWikipedia supplies relatively free to its content by receiving funding from charitable donations. Advertising research is a specialised form of analysis that works to enhance the effectiveness and efficiency of advertising. It entails numerous types of analysis which make use of totally different methodologies. Advertising analysis includes pre-testing and post-testing of ads and/or campaigns.