Advertising Definition & Which Means

Though Volkswagen has formally discontinued its production of Beetles, its iconic “Think Small” marketing campaign might be eternally ingrained in advertising historical past. To today, the Absolut brand is the fourth largest spirit company, due to its focus on the general story, not simply the product itself. Absolut’s marketing campaign helped develop the company from a tiny slice of the vodka market share (2.5%) to over half the U.S. imported market share.