It is comprised of more than 650 leading media and expertise firms that are liable for selling, delivering, and optimizing digital promoting or advertising campaigns. Together, they account for 86 percent of online advertising in the United States. The group is committed to professional development and elevating the knowledge, skills, experience, and variety of the workforce throughout the trade. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising business to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast workplace in San Francisco.
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