It’s one of many earliest types of traditional advertising, dating again to the fifteenth century. In 1440, Johannes Gutenberg invented the printing press, and with that, the production and distribution of news pages en-masse grew to become potential. Native adverts create an 18% enhance in purchase intent, and the visual engagement with native ads is similar, and even barely greater than the original editorial content. Native ads epitomise the ‘soft sell’, that’s evident within the ad pictured above.
These vary from newsfeed and stories on Facebook and Instagram to mid-roll on Facebook videos and anywhere on the businesses massive advert community which spans the internet. When it comes to paid video promoting, Facebook is the platform we advocate probably the most. This is due largely to the ridiculous volume of information Facebook has harvested from its users.
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