The mixture of images, phrases, colors, and slogans should be interpreted by the audience or shopper. The “key to advertising analysis” is the signifier and the signified. The signifier is the item and the signified is the mental concept. The signifier is the colour, model name, brand design, and know-how. The signified has two meanings generally identified as denotative and connotative. A tv’s denotative which means might be that it’s excessive definition.
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