And, while this strategy can work properly for repeat custom, I additionally advise local companies to additionally think about more traditional advertising strategies like posting flyers and shopping for ad house within the local paper. Obviously, this isn’t something that’s going to work as properly for multinational firms – but for native it can nonetheless be successful. My distinctive, deeply researched e-book showcases successes and failures of AI in marketing globally. I combine this with an MBA and 30 years’ consulting experience to help shoppers with coaching and advisory to help them apply AI to their businesses to future proof and obtain development. Deirdre is the CEO of Pure Performance Communications has been in PR and marketing for over 25 years helping senior executives in mid-size to large organizations communicate to their stakeholders. We label these influencers as disruptive as a result of each considered one of them has made an influence or holds a unique perspective on how companies can tell their tales so prospects will pay attention.
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