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The firm was also able to mass-produce magic lanterns for use in phantasmagoria and galanty reveals, by growing a way of mass manufacturing using a copper plate printing course of. Popular imagery on the lanterns included royalty, flora and fauna, and geographical/man-made structures from around the world. The modern zoetrope was invented in 1833 by British mathematician William George Horner and was popularized in the 1860s.