In Style Photography

Color photography was explored beginning in the 1840s. Early experiments in color required extraordinarily long exposures and could not “fix” the photograph to prevent the color from quickly fading when exposed to white light. The first flexible photographic roll movie was marketed by George Eastman, founder of Kodak in 1885, but this unique “film” was truly a coating on a paper base. As part of the processing, the image-bearing layer was stripped from the paper and transferred to a hardened gelatin help. The first clear plastic roll movie followed in 1889.